Madhushree N Deshpande basically from Hospet but settled in Kalaburagi after marriage thought of doing something beneficial to farmers thus the technology of reducing post harvest loss is accessible to other parts in India but it failed to reach remotely place like Kalaburagi, also a tag line of backward district has suppressed so many opportunities from young mind thus further leading to other problems like unemployment, malnutrition in citizens and mainly giving up industrial opportunities.

She thought of bringing up that technology to this part of farmers to reduce post harvest loss and create income o farmers beyond mandi or other markets, though it is been started in as small entity but Founder believes that this is going to change the look of this region , especially Kalaburagi and other districts of Kalyan Karnataka region. Also rich resources of this region should be delivered to all World and she also mentions her main reason behind starting this initiative is promote Indian food culture.